Hi, I’m Tai, and I’m a full stack graphic designer.
This means that I use tons of different tech, spanning mediums and disciplines to bring a project through the whole development pipeline.
Most of what I do entails:
Websites: Design, Development, User Interface, Ecommerce, Web Apps, Maintenance, Troubleshooting, Search Engine Optimization.
Print: Graphic Design, Production, POP Displays, Trade Show Assets, Forms & Business Essentials, Catalogues, Vendor Selection.
Marketing: Google Analytics, Adwords, SEO, Facebook Ads, Social Media Assets, Ad Copy for Print, Direct Mail, Proximity Systems, Kiosks, Presentation Stacks.
Checkout what I’ve been doing for the past 2 decades, or so.
I have spent much of my career in inhouse marketing positions. This usually meant that I had to wear many hats. Some of them less glamorous than others, but are no less essential to a business’ branding and operational success. This experience has empowered me to approach every project with a holistic frame of mind. Everything is interconnected and dependant, this is true even in the lowliest design tasks (looking at you order forms).
Tech I like to use the most:
I have been doing a little bit of “this and that” as my schedule allows.
- Southern Oregon Vineyards: website, branding, and social media
- Eat in Ashland: website, branding, social media
- Emmigrant Lake Outdoor Center: website
- AI Revolution: Confronting the Revolution: Book art and website
- Northwest Memory Center: website, logo, branding, illustration and social media
- Bee Audio: website upgrade for front end users and admin functions
- Quincera Invitations
I was the creative force for the marketing and ecommerce efforts. This included managing the website daily and upgrading it continuously. A major challenge was creating a product page to include visual representation of the scores of different and overlapping options for products, very often with over 100 different options and unique combinations
I also designed and oversaw production of all the graphics, forms, signage for the retail locations, SEO, product photography, and created marketing plans & promotions for store and screen. Most promotions were seassonal or driven by popular culture and movie tie-ins.
- Build and maintain the entire ecommerce shop, including end-user support
- Design and produce displays and signage for the physical storefronts
- Post and manage social media accounts
- On page SEO and analysis with SEM Rush, G Analytics, Neil Patel’s tools
- Product photography
- Catalogues and printed material design and production using local digital press with bindery functions
My title was “Website Production” which basically meant I was the Front end developer. Most days I took psd’s and sometimes indd’s from the various designers and built the websites and added the content, then passed it over to the SEO operators. This organization used Joomla and WordPress for the majority of projects. I also provided techincal solutions to solve management and designers requests. Other main tasks included website maintenance, complex migrations, and hosting chores.
- Building Websites from mockups provided in various formats, sometimes even flat renders
- On page SEO implementation
- UI/UX for complex WordPress websites
- Migrating sites using screenscraping techniques
- Tech support, domains, and VPS chores
I owned and operated a brick and mortar design studio in downtown Sisters, OR. I offered full spectrum web and print design service with onsite digital and wide format printers.
Most of the work was small business websites and promo items like flyers and brochures. I did a few cool things over these years, but the most important lessons I learned were for the project admin side of everything. I built mainly with Joomla, Drupal, DotNetNuke, WordPress, and custom sites in HTML/CSS/PHP
At Equine Nutrition I created and managed the ecommerce website, designed product labels, designed product packaging, coordinated production, price compared and selected vendors, managed quarterly promotions & SEO marketing efforts.
I worked closely with the sales team and developed a CRM in PHP so that they could share data about the dealers while on the road. This was the days of Blackberry and Treo’s so it had to be lean to be effective, and most CRM offerings were too bloated and cumbersome at the time.
I also worked with the CEO and General Manager to create co-branded marketing promotions every quarter for over 180 dealers. I oversaw both design and production of all store signage, POP materials, sourced and created video for digital signage and built small footprint kiosk displays.
While I lived in Puerto Vallarta I worked mainly for the real-estate businesses. I worked with Remax Bahia, Century 21 and many smaller local offices. Most work was tedious listing updates and taking photos and fixing photos that the agent had taken. I had a few of my photos used in Unique Homes magazine and billboards, but mostly it was fast production work. I also built presentation stacks and benefit videos for humanitarian work in the area (mostly sponsored by the high-end real estate industry). While living there I also got to work with Gene Randal who was an anchor at CNN, I edited his private organization’s videos and interviews for industry and government bigwigs like Henry Kissinger and Pfizer.
The websites I create are much more than a pretty face. With many years of experience managing websites and ecommerce, I feel the pain of clunky interfaces and redundant effort, so I also focus on those who use the website the most. The admins! -heart-
Make WordPress a faster, easier, more intelligent and just a nicer bloke.