Hi, I’m Tai, and I’m a full stack graphic designer.
This means that I use tons of different tech, spanning mediums and disciplines to bring a visual communication project through the whole development pipeline.
Most of what I do entails:
Websites: Design, Development, User Experience, Ecommerce, Web Apps, Maintenance, Troubleshooting, Search Engine Optimization.
Print: Graphic Design, Production, POP Displays, Trade Show Assets, Forms & Business Essentials, Catalogues, Vendor Selection.
Marketing: Google Analytics, Adwords, SEO, Facebook Ads, Social Media Assets, Ad Copy for Print, Direct Mail, Proximity Systems, Kiosks, Presentation Stacks.
What I’ve been up to.
I have spent much my time as part of an in-house marketing department or agency. This usually meant that I had to wear many hats and learn new skills and tech at an accelerated rate. Some of them less glamorous than others, but are no less essential to a business’ branding and operational success. This experience has taught me to approach every project with a holistic frame of mind. Everything is interconnected and dependant, and therefore important.
I have been doing a little bit of “this and that” as my schedule allows. Here are a few things I have been working on.
- Operating Ashland.Graphics, a Creative Laboratory, a graphic design and photography studio in downtown Ashland
- pending* Oregon Vineyard Website Directory: website, branding, and social media
- pending* Foodie/Restaurant Directory: website, branding, social media
- Emigrant Lake Outdoor Center: website
- AI Revolution: Confronting the Revolution: Book art
- Northwest Memory Center: website, logo, branding, illustration and social media
- Bee Audio: website upgrade for front end users and admin functions
- Quinceanera Invitations: These were on a super high-end suede 16pt stock with raised silver foil both sides and a custom pearl envelope. Gorgeous!
I was the creative for the marketing and ecommerce efforts. This included managing the website daily and upgrading it continuously.
I also designed and oversaw production of all the graphics, forms, signage for the retail locations, SEO, product photography, and created marketing plans & promotions for store and screen. Most promotions were seassonal or driven by popular culture and movie tie-ins.
- Build and maintain the entire ecommerce shop, including end-user support
- Design and produce displays and signage for the physical storefronts
- Post and manage social media accounts
- On page SEO and analysis with SEM Rush, G Analytics, Neil Patel’s tools
- Product photography
- Catalogues and printed material design and production using local digital press with bindery functions
My official title was “Website Production” which basically meant I was the sole Front End developer. Most days I took psd’s and sometimes indd’s from the various designers and built the websites from them. I would then optimize images and add the content and do the baseline on-page SEO. This organization used Joomla and WordPress for the majority of projects, and the Yoo framework for both. I also provided techincal solutions to solve management and designers requests. Other main tasks included website maintenance, complex migrations, domain tasks, customer support and hosting chores.
- Built Websites from mockups provided in various formats, sometimes even flat renders…ouchie
- On page SEO implementation
- UI/UX for complex WordPress websites
- Migrate older html sites using screenscraping techniques
- Tech support, domains, and VPS chores
I owned and operated a brick and mortar design studio in downtown Sisters, OR. I offered full spectrum web and print design service with onsite digital and wide format printers.
Most of the work was small business websites and promo items like flyers and brochures and large format art prints. I did a few cool things, like custom system for SCADA engineers to track values from the field and share with customers in a web interface. The most important lessons I learned were for the project admin and management side of the business. I built mainly with Joomla, Drupal, DotNetNuke, WordPress, and custom sites in HTML/CSS/PHP
At Equine Nutrition I led the creative and production efforts for products and promotions. When I began working here it was a bare-bones ecommerce operation, with most focus on the distributors. I created and managed a new ecommerce website, re-designed product labels, designed product packaging, coordinated production, price compared and selected vendors, managed quarterly promotions & SEO marketing efforts.
I worked closely with the sales team and developed a CRM in PHP so that they could share data about the dealers while on the road. This was the days of Blackberry and Treo’s so it had to be lean to be effective, and most CRM offerings were too bloated and cumbersome for the sales teams liking.
I also worked with the CEO and General Manager to create co-branded marketing promotions every quarter for over 180 dealers. I oversaw both design and production of all store signage, POP materials, sourced and created video for digital signage and built small footprint kiosk displays.
While I lived in Puerto Vallarta I worked mainly for the real-estate businesses. I worked with Remax Bahia, Century 21 and many smaller local offices. Most work was tedious listing updates and taking photos and fixing photos that the agent had taken. I had a few of my photos used in Unique Homes magazine and billboards, but mostly it was fast production work. I also built presentation stacks and benefit videos for humanitarian work in the area (mostly sponsored by the high-end real estate industry). While living there I also got to work with Gene Randal who was an anchor at CNN, I edited his private organization’s videos and interviews for industry and government bigwigs like Henry Kissinger and Pfizer.
I worked primarily as a pre-press graphic designer. I also learned to run an offset press and bindery equipment and was a fill-in pressman when needed.
I helped run the Tech-Lab at Cabrillo College. Main tasks were servicing of the network and hardware, 180 computers of both Mac and PC. I was also the tutor and Technical Assitant for all the media and design classes for anyone who needed help in the evenings at the lab.
Tech I like to use the most:
The websites I create are much more than a pretty face. With many years of experience managing websites and e-commerce, I feel the pain of clunky interfaces and redundant effort, so I also focus on those who use the website the most. The admins! —heart—
Let’s make your website faster, more intelligent and a whole lot more manageable.